Addressing the stigma issue, which a lot of people are now doing, sort of began when the Senate report came out, and it as escalated over the 10 years since then, but just attacking awareness or stigma is not going to solve the problem with the individual children and youth who have a problem.
Take the Bell Let's Talk campaign, for example. The beauty of that campaign is that it has increased public awareness, but in the end what you have to do is take that increased sense of public awareness and ask what we are going to about the problem, because awareness doesn't solve the problem.
I've always been on the let's-solve-the-problem end of the business, which is a logical step to go. It would be much harder to do this if the public weren't nearly as aware of mental health as they are now.