I'm not sure that the whole idea of green building is one that we have to sell to Canadians. I think Canadian consumers have already bought in. Your own statistics show that in 2011, 27% or 30% of projects were green. In 2017 you're expecting 71% of projects to be green. People are not putting in oil furnaces, but geothermal heat. People are buying air exchanges now, because the quality and the technology are so superior to what they used to be.
So you know, we can legislate until the cows come home, but how much of this will be consumer-driven?