That's an interesting one.
This would be member-driven: driven by solutions, not driven by research. The traditional terminology is R and D. What industry needs are practical solutions to bring projects into production. It would be membership-driven. The academic community can support it. The traditional mechanisms are for education purposes and pure research, not industrial development. These universities are interested in getting involved in industrial development and seeking a solution for today. If the research does not give you the right answer, you shut that project down and find a solution. The aim: go into production and then expand the value chain.