It's a very good question. I think it has, because more people have more access to find out about Canada than in the old traditional ways.
I have a short story. When we opened Taiwan as a source destination market, Brewster went in there with CP Air, CP Hotels, and VIA Rail. That's how you had to open a new market. These days we really don't. We just need to have our compelling images, and then by using travel agents in those areas, tour operators, and what we call RTOs, regional tourism operators, or in-market tour operators here in Canada, help bring those people through. It's a very different path to purchase now.