I'm probably going to get into trouble for this, but my opinion is it doesn't do enough. It's my main bent right now. Some of the presentations I've been making across the country on product development is that when people are coming in from overseas, before they get to customs, why don't we have something that talks about our country and starts getting people involved in the experience, rather than having them focus on getting through customs and picking up their bags, that sort of thing?
We have a great opportunity there to do much better.