Right, and you point out just how vibrant the American market has historically been and how their economy is recovering. There's been a 100% increase since 2001 in passports and no visa requirements. It's an obvious place to invest money.
One factor you didn't raise, which I think I've heard Mr. Goldstein refer to in the past when comparing overseas visitors to Canada to American visitors to Canada, is the simple fact that they come back much more often. The person from China, to use your example earlier, might come once in a trip of a lifetime, but that would be it, whereas we have over and over again members of that American family coming to Canada. Surely that's a huge multiplier, and therefore an obvious reason to make that investment in promoting American tourism.