Thank you very much for the question. I do appreciate that you have a wealth of knowledge regarding our sector.
For sure we are thrilled by the progress we have made to date. The innovation we have done, by the way, isn't just in the new products, which IFIT is a fantastic tool for, but also in every element of our business. We have literally been innovating our business models.
If you're looking at productivity, here's a concrete example. We are the lead sector in productivity in Canada. The productivity story is an amazing good news story. I've already talked about how we've innovated in marketplaces and about the work we're doing in China. It's truly the envy of the globe in our industry.
In the bioproduct area, the delivery of new, higher-value products is incredible. This is the journey we're on through IFIT: to create something out of trees—a very plentiful and renewable resource—that would traditionally have come from non-renewable sources, for example, carbon fibre.