Yes, sorry about the acronym.
FIBRE is a collective of university professors from across the country. Essentially they are using NSERC funding—actually it's multi-council funding—to support the industry's transformation agenda through the pure R and D phase.
If you look it as a funnel, we have a lot of idea generation, which we critically need. We need to outpace our competitors on new ways to use trees, just to touch on your earlier point about value added. That's what the university network is doing for us. I can't tell you the significant number of innovations that have come out of this—I have a long, long, long list—but I'd be happy to provide the backup material for this.
I was at a meeting yesterday with about ten of those professors, who are just so committed to this; it's truly remarkable.