For example, there's the work that's being done at CERN where Canadians have been involved in particle physics. Some of the greatest developments in technology have taken place because of the basic research that's been done there. So that has been a very important aspect.
To your second question, it's part of our outreach activities. It's very important for the CFI. We have a very small budget for our outreach activities to communicate to the public and elected officials the importance of investing in research and innovation. That was meant by the campaign.
You'll see in a couple of weeks—without divulging too many things—a major spread in The Globe and Mail . All of this came at no cost to the CFI. It's all our member institutions, colleges, and universities that have been participating in that.