The bottom line is we'd like to have the ability for charities to realize more of the dollars that are donated when the transaction goes through a credit card. They're paying merchant fees, and if there's an opportunity to mirror what's happening in other jurisdictions where we're seeing a reduction in those fees for charities, ultimately the donor's dollars are now going to the mission and cause they would like to see them going to.
On October 21st, 2014. See this statement in context.