There is no standardized definition of local that I'm aware of, but certainly any claims that are made by local have to be backed up by that explanation, whether it's within a region such as Atlantic Canada, to continue with your example. There is indeed a lot of work that our members support both from not only purchasing local products, but also supporting local campaigns and various other activities within the community. So the short answer is no. The long answer is it is defined as the claim is made.
On October 28th, 2014. See this statement in context.