Think of the physical infrastructures as kiosks, so you walk up to a kiosk. This is particularly relevant in rural communities and northern communities where there aren't government services to the same extent as urban communities. To have that physical Cisco view access point so that entrepreneurs in Nunavut can access the resources that are being put forth by MaRS Discovery District in Toronto becomes very powerful.
On October 28th, 2014. See this statement in context.