That is part of it. We've heard for decades that artists are great ambassadors and tools for ambassadors to actually do their business abroad. Cultural promotion in the embassies could mean presentation of artists abroad by the embassies, but we also need some support from the embassies to the artistic companies that are touring abroad in order to know the market well and know where there are opportunities for more touring and more market development.
On October 29th, 2014. See this statement in context.