Thank you for the question, Mr. Brison.
First of all, there has to be a recognition that between 60% to 70% of Canadians feel that long-term care is covered under the Canada Health Act. We determined that in the research we did, so clearly we have a significant misconception among Canadians in terms of the fact that they think they are covered for long-term care. That obviously is not the case.
The first challenge is obviously to communicate to Canadians in a positive fashion the benefits of long-term care and why they should be interested in taking care of themselves. Second, there needs to be a significant dialogue with the provinces, because clearly the different formulae that are available in each of the provinces are not consistent across the country.