I won't comment on any particular public relations exercise or particular advertisements, or whatever, but the hard economic data—and this is all from Statistics Canada for the Canadian story and from the OECD for the international comparisons—show that most of the damage that was done to our labour market by the downturn has not been repaired. Perhaps one fifth of it has by that measure of the employment rate but in main street Canada, if you like, it still feels like a recession, and this graph tells you why.
The official unemployment rate doesn't tell the whole story, and internationally on this score, our performance has been relatively poor. There are other countries I think that could legitimately claim that their labour markets have recovered fully from the recession, places like Germany and Korea, but Canada cannot make that claim.