In addition to the fiscal pressure, the other barrier we have in Canada, sad to say, is the Canadian liquor boards. If you have an innovative new product that you want to test market, they won't take it, because they want a track record for listing that product.
In an open market, you can go to one retailer and say, “Listen, can I make a deal with you? Can you try this new product, and we're both going to make some money on it?” You can't do that in Canada, other than in Alberta, with their private system.