I think that's a good point. I referenced Airbnb because this is a very new topic and hard research is hard to come by.
Things are evolving. Toronto is just releasing things and Quebec just introduced new legislation, but this report by the Hotel Association of Canada was actually something concrete that we could refer back to. The channel is not the issue. It's not Airbnb necessarily that our members have an issue with. It's an effective channel because through technology they're meeting the consumers where they want to be met, online. They're providing the right booking mechanisms. People are paying online.
All of that stuff is good. We just want to bring that channel into the tourism industry because we see it as a great channel. We may be talking about Airbnb this year. It may be a different channel next year. It's just a matter of making sure that everybody is complying with the same rules and adhering to the same standards.