That's interesting. Thank you.
Mr. Bonnell, in the earlier panel we heard a lot about changing value. I mentioned at the outset that my family is from here. My experience with cod is that people eat everything. My grandfather eats everything. I'm not that brave, but I think it's a generational mentality. He grew up here with 10 brothers and sisters and was extremely poor, so when you have any food source you utilize it.
On the commercial side, and obviously with cod in particular, but I'm sure this is the case for other species as well, are you essentially...? For example, I don't think I could convince somebody to eat cod tongues, but my grandfather loves them. Are you helping to create the market? I'm not talking specifically about tongues, but in terms of utilizing the entire fish, are you helping to advocate to create a wider market, or does the market exist and it's now changing not only the way it's caught and processed here?
Then whether it's overseas or across the country, how are you working toward changing that model? Really, specifically, are we creating the market or advocating for the market, or does the market already exist and we're just trying to enter into it?