Absolutely. In our presentation we mentioned that it's an industry that has been governed by crisis management, and I think we need to get away from that. We need to get into longer-term planning. Some of the numbers I talked about here today, yes, seem like big numbers, but we have to start somewhere. I think if we can look at all aspects of the industry, then there's lots of opportunity.
On October 17th, 2017. See this statement in context.