First, it's not a sugar tax. It's a sugary drink tax. We're only focused on sugary drinks.
The other thing about the reduction of obesity, for sure it's a new measure, so it's too soon to know the impact on obesity, but sugary drinks are linked to obesity, diabetes, cardiovascular disease, and tooth decay. This is proven by science. We know that taxation in other countries reduces the consumption, so we are expecting a diminution of obesity for sure. But obesity is very complex. It has many causes so we have to measure all the variables around it.
That's my point on obesity, but we are expecting some changes for sure if the reductions are reduced.
About the reduction of sugary drinks, it's not sugary drinks; it's soda pop. Yes, Pepsi and Coca-Cola reduced their sale of soda pop, but they've been replaced by energy drinks, vitamin waters, iced tea, café aromatisé , fruit cocktails. An explosion of a variety of products on the market now have replaced these traditional drinks.
The other thing about the job loss, let me be clear about the lack of productivity also linked to obesity and cardiovascular disease and cancer and other problems that society has right now. This all has a cost, and the cost is much higher and bigger than the job loss. This hasn't quite been demonstrated. Some work has been done in Quebec by Yann Le Bodo. He's a researcher who did some work on that.