When you come to the finance committee, those are the areas that I would much rather have a little more detail on. How can Canada step out, especially when considering there is so much focus on this area?
I'd like to move to the Canadian Convenience Stores Association—again, thank you for being here today—and Bill S-228. It has received first reading, so obviously it hasn't come up for formal debate at second reading.
Will this apply not just to the store owner and where they place products? Most of us would remember saving our pennies and nickels to buy gum and other candies, and they're at the lowest place on the aisle where of course kids can then see them. Is that what you're concerned with, or are we talking about the manufacturer of potato chips, etc., having to plain-package their bags or at least do it to have no cartoon characters?
Lastly, does advertising for those products generate enthusiasm and push people into your stores? Can you elaborate a little on that?