No, I get that. In terms of the implementation of the rules and who would be responsible for enforcing them, again, would it be similar in other parts of the country as it would be in Quebec? We don't know. In terms of the legislation as it is currently written, we were never consulted on it in the first place. We have picked up on it, and we see this review that Health Canada is doing on marketing to kids.
I want to be very clear. We don't disagree with the intent of the government; our concern is to make sure that we're part of the conversation. These are some of the obvious questions and concerns we have. To date, because there hasn't been any sort of response, we're not really sure whether to remain worried or not.