Families who can afford those vehicles, or families who have an older vehicle they don't want to switch out yet, are paying excise tax, and paying GST or HST here in Ontario. That's not a taxable benefit, but they are paying taxes on it. That's just an idea.
To the beverage association, you referred to Mexico. We heard, from the other side, referring to Mexico, how they've reached some of their targets in terms of health improvements. They didn't mention job losses, though. I find it striking. You said there were 11,000 job losses in Mexico after the soda tax, I'm going to call it, was introduced?