I would say not in the near term, but it is definitely an option that could transform the industry. A lot of this will pertain to adoption within our industry, and that's the longer-term goal of this objective.
Vice-President, Corporate Affairs, Molson Coors Brewing Company
I would say not in the near term, but it is definitely an option that could transform the industry. A lot of this will pertain to adoption within our industry, and that's the longer-term goal of this objective.
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