Thank you, Mr. Chair, and I'll be quick.
I want to ask Imperial Tobacco Canada about their comment on being able to differentiate legal from illegal product. I've worked with organizations that have campaigned for a long time to get plain packaging in place. I'm from the north, and we have a serious problem with a high number of people who smoke. Lung cancer's an issue. Many people applaud this move to go to plain packaging because the status quo is not working.
I had suspected that plain packaging was going to come with its share of problems, but what do you recommend we do to keep the product out of the hands of children? How do we make it so it's not attractive, but at the same time, we can tell that this is a legal product?