Thank you. I appreciate that clarification.
Mr. Cunningham, we've heard before at this committee that dealing with contraband tobacco is certainly an issue, but there is sometimes a suggestion that this is what the government should really focus on and that plain packaging is not really necessary and won't have the desired impact of continuing to reduce smoking rates. We often have that debate, in terms of other jurisdictions that did plain packaging and whether or not it was successful.
I personally think that this is the right approach and the way we should be going, but can you elaborate on the point of why it's not one or the other, but plain packaging is the next step we need to move forward on?