There are extensive studies that show that higher prices decrease consumption. I think the prices in Northwest Territories vary by community. In some cases, they may be lower than that. Your health minister recently stated in the legislative assembly that he wants Northwest Territories to have the highest tobacco taxes in Canada. That used to be the case. Manitoba is the current leader. He's going to urge the minister of finance to try to ameliorate that.
Teenagers are especially price sensitive because they have less money, and they're not yet addicted, and it would go down more if we didn't have nicotine addiction. However, it clearly works, and we have seen some decrease in smoking among indigenous youth, especially off reserve, but it's still way too high. In Northwest Territories there is not the same lower tax rate on reserves that we see in provinces.
It is a tremendous concern. Had the tax rates not been there, smoking rates would be even higher.