No, plain packaging is extremely important. The tobacco industry argues that plain packaging will cause contraband, but they always make that argument. They did it for larger health warnings on packages. They made the argument for retail display bans. However, we have actually seen a decrease in contraband volumes. I can leave this with the committee. It is their own statements. It was much higher, for example, in 2009, with British American Tobacco and Philip Morris.
The Australian government was the first country to implement plain packaging. They said there has not been an increase in contraband. In fact there was a report by KPMG. They had to write a letter to the British health minister to disagree with how the tobacco industry was referring to KPMG's own report and they said that report could not be cited to say that plain packaging increased contraband in Australia.
In terms of counterfeiting, making it look like a package from the Australian market, they actually said they didn't find any counterfeit package intended to look like a package from Australia. There were some counterfeit Marlboros that looked like Marlboros from a different country, but they're obviously different.
The tobacco industry claims have not materialized in Australia.