Part of the idea of the price on carbon is enabling entrepreneurship, and this is a story we see every day in Alberta. I have students in my classes every year whose family success story is related to something you'd never read about in the news. It's figuring out a better valve, a better coiled tube insulation, some technical solution in our oil and gas sector, our electricity sector, or our technology sector that creates an opportunity for them. Instead of a large government deciding it knows what's best for this refinery, for this oil sands operation, etc., carbon pricing puts out the market for these clean technical solutions and tells them to figure it out, and if they do there's a giant market here for them to do that. So rather than having it be a big government solution it's a small market solution.
Evidence of meeting #151 for Finance in the 42nd Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was pricing.
A video is available from Parliament.