As we scale up, that's a very ambitious target. The United States is not an accurate comparator. Our high regulation of production is a little different from the way they do it. We have added costs.
That said, as we scale up, there will be a reduction in price over time. But to be blunt, that won't be absorbed by the end-consumer. In many cases what it will do is to increase tax revenue for our provincial partners as they sell and distribute. There will ultimately be a rationalization of price, as with any new industry. At that point, we can always look at the taxation system in the future to ensure that our government partners always receive fair revenue.