Luke, you and I have chatted several times. I know you cited some statistics from Colorado. In a past life I covered all of the global beer joints, including Molson Coors, and I know that for a long time U.S. beer consumption had been declining due to the global financial crisis. Beer volumes have been soft in the United States for several years, first, owing to the impact of the global recession, and second, to the impact of people moving in general to different types of alcohol. I'll call it the “hour glass”, meaning you move to the top, or you move to the bottom, and a lot of beer brands were being squeezed in the middle. That's something we need to point out. Yes, you're going to have competition from marijuana. I understand that, but at the same time there are a number of other trends that have been impacting beer volumes, both here in Canada and the United States, over the last decade. Is that correct?
On May 9th, 2018. See this statement in context.