People aren't making a choice necessarily between buying marijuana and buying beer. In my humble opinion, that's an assumption you're making. The report in The Globe and Mail, which I read as well, is projecting growth of the legalized market, a market that doesn't currently exist. People smoke marijuana, but when it becomes legalized, you'll be able to count how many people smoke marijuana, and there will be a number to that market.
The decline in the consumption of beer is similar in the United States, because, even in the United States, there was a 1.8% decrease in the consumption of beer last year, so why are there more brewers coming up? There's been a 20% increase from 2015 to 2016 in the number of people brewing beer, even though there's a corresponding decrease in the consumption of beer. Why are people putting money into a shrinking market?