There are a couple of reasons.
One is the one that I mentioned in my remarks, which is that local private sector entrepreneurs are used to making money work for them, stretching a dollar, particularly in smaller communities where costs are already higher than in urban communities. They're used to serving their customers in a way that they're going to squeeze every bit out of every dollar they can. It's the most efficient use of the government's money in that respect.
The other primary reason relates to local knowledge. Smaller community-based companies that have their head offices in the communities rather than, say, Montreal or Toronto, know the needs of their customers. They see them every day at Tim's or on the weekend at the local arena, and they hear their concerns directly from them—what their needs are, how successful the company is in serving them. That particular local knowledge of the needs of the community is invaluable when it comes to trying to figure out how best the government should spend its money.