In terms of the Canada Council for the Arts in particular, which is demonstrative of a lot of the funding that seems to be available for the arts and for media in general, with regard to the festival, actually, it's a question of not fitting into the required parameters for the funding. The Canada Council for the Arts in particular is for artists; that's not for the festivals that support the artists necessarily. We don't get tourism dollars because it's not a consumer event. With regard to Global Affairs, we don't fit into that box, because we're kind of reverse exports. We're not bringing people from Canada overseas; we're bringing people from overseas to Canada. So it's kind of a problem with definition.
To answer your question about what we can do with more funds—is that what you're looking for? We have a program, and we've actually applied to Creative Export Canada as well, to create the Banff global financing forum. One thing that I think is really important to know is that only a minute portion of Canadian programs, Canadian content, and Canadian stories is financed by Canadians. When you look at global success stories, like Anne with an E, for instance, the new Anne of Green Gables series, which is, I think, the fourth-most binge-watched series in the world on Netflix, a really Canadian story, only a small portion of that was financed by Canadians. Any content that's made, anything that supports the Canadian media industry requires international financing, and that's where we meet, in bringing that international financing to Canadian parties.