That's an excellent question, and one that bothers us as well. The amount of funding into research in this space is a fraction of what's necessary. As the population ages and mortality rates for cancer, heart disease and stroke come down, more people are dying from Alzheimer's. Today, AIDS research continues to get more funding than Alzheimer's or other dementias.
The proportion isn't in the right place. We wouldn't want to take money away from cancer, heart disease or stroke, but I think more funding needs to go into this particular area. Again, it needs to be sex- and gender-sensitive.
Equally important is getting that information into the hands of the public, because lots of things are coming out now in Canada and around the world that say lifestyle is significantly important. There's no advantage for organizations like the pharma companies to put their energy toward these lifestyle things, but people have more control over their cognitive destiny than they realize. This is important information to get into the hands of the public.
It's both the research and the education.