I'll maybe just leave it at that with the Shipping Chamber.
Mr. Kershaw, are there dangers around the efficacy of some of the demographic analysis you've talked about? The reason I ask is that Ms. Rudd mentioned Boom, Bust & Echo and I can't help but think that book contained all kinds of terrible advice to people historically. The author drew conclusions that did not bear out over time, especially about the real estate industry. I'll let you comment on that or on whether you think demographic analysis should influence policy.