I'll speak from the perspective of the Canadian National Exhibition. We are a right of passage as we welcome new Canadians into our community and they will spend time in the community. We sponsor and support emerging artists, both the performing artists as well as visual artists. We have all sorts of educational programming around, in the current context, responsible use of cannabis, where we had educational programming targeted at parents and families.
We have all sorts of programming that is very relevant to society's struggles.