Thanks, Mr. Chairman. It's terrific to be here. It's nice to see a couple of familiar faces that understand and know agriculture as well as our chairman and Ron certainly do.
On behalf of Canada's 68,500 beef cattle operations, we're grateful to receive this invitation. In 2014 the cattle industry generated $9.8 billion in farm cash receipts and was the largest source of farm income in Canada. We expect that for 2015 we'll top $10 billion.
Our industry is one of the positive stories in our national economy, and it has the potential to continue growing. Global demand for high-quality beef is increasing as economies grow around the world, and we produce the best beef in the world right here in Canada. We're also leading the world on our sustainability work.
We're an industry that depends on trade. Almost half our production is exported. The U.S. is our largest customer, but we also export to many other countries. Export sales complement our domestic market and generate exceptional value for our producers. We estimate that almost $500 per head of additional value is generated by selling a range of beef and beef offal products that Canadians may not like but are delicacies in other parts of the world. Simply put, trade is vital to our future prosperity.
The overarching objective I'd like to imprint on the committee would be the need to help the Canadian beef sector compete against international beef competitors here in Canada and around the world. That takes investment, both in opening export markets and in ensuring we have a competitive and innovative domestic industry.
It is paramount that the Trans-Pacific Partnership be approved and implemented as quickly as possible so that we can reclaim Japanese customers lost to Australian beef. Australians currently benefit from a free trade agreement in that market and have lower tariffs than we do when going into that market. Furthermore, if we're not part of the Trans-Pacific Partnership but others are, we will ultimately lose all access to that market.
We also want to see progress in addressing the technical barriers to Canadian beef in Europe and then have the CETA come into effect. There are some plant approval issues that still require work, and it's important that we bring dedicated resources to addressing those issues in a timely manner that results in commercially meaningful beef exports.
As we've found out, once various trade agreements are implemented, there are often issues that arise later on. That's why we advocated the creation of the agriculture market access secretariat. We'd ask that the agriculture market access secretariat be fully funded so that it can continue to carry out its important work in paving the way for Canadian agri-food exports. One thing I will say is that we truly believe that Canadian agri-food exports will continue to be an engine of growth for our country.
We also ask that there be sufficient funding to support incoming missions of foreign government food inspectors, since that is often a prerequisite to export approval. In recent years, that cost has been downloaded to the industry, but it's really bringing in foreign regulators to assess our regulatory and inspection systems to ensure they meet their conditions.
One of the key ways in which the government can facilitate a competitive Canadian agriculture sector is to help us innovate by investing in research. Industry/government funded research clusters have been one of the great success stories in Canada. We strongly support continuing this exceptional approach to collaborative research and encourage the Government of Canada to continue to maintain and modernize its research infrastructure.
On environmental sustainability, we've created the Canadian Roundtable for Sustainable Beef, and we're working with McDonald's in their first-ever pilot project to source verified sustainable beef.
To ensure we continue to be a world leader, we encourage the government to support ranchers' conservation actions and ensure funds are available for the continuation and expansion of agri-environmental programs and the development of market-based instruments. Collaborative research on beneficial management practices and an adaptive management approach to implementing and incentivizing them is more efficient than an expansive and expensive regulatory framework.
Investment in infrastructure is also needed.
A major water management project in Manitoba is long overdue to mitigate the impact of the flooding of agricultural lands, largely caused by water diversion. Expanded port and border facilities to eliminate the bottlenecks that often occur in trying to export our products remain very important. As well, as we look at northern Ontario, there's the opportunity to release some federal lands and provincial crown lands for sale so that they could go back into agriculture production.
We also need to modernize our research facilities. A number of them have required some investment for a period of time. Research is very important to the work that's done in our industry.
I also want to talk about the labour shortages that are preventing more value-added processing from occurring right here in Canada. There's a shortage of people willing to work in Canadian agriculture and agri-food processing. This is a chronic and long-term challenge that will only get worse, given Canada's workforce demographics. We need viable immigration programs as an integrated component of a national agricultural labour strategy. We're also looking to work with the refugees who are coming in. We view that as an important stream as well, but as a long-term adequate solution, we need people who want those positions.
Turning to risk management, cattle production is a long-term business that involves many risks. We have long recommended that the federal government ensure there be sufficiently funded national business risk management programs. We also support some flexibility in the government's contribution to regional and provincial livestock insurance programs, assuming that the overall level of support is even across the country and that the programs are market neutral.
We believe that western livestock price insurance is a forward-looking, market-based insurance-style program that's designed to be actuarially sound. It allows producers to manage price risk. It's a pilot project, but it should be made permanent.
I want to talk for a moment on capital requirements. Cattle prices have increased in the past few years to record levels. For many producers who purchase cattle for breeding, backgrounding, or finishing, their credit requirements have almost doubled. The limits on lending programs will need to reflect this new reality as we move forward.
In closing, our sector encourages finance policies and a fiscal environment that support long-term growth and continuous improvement through innovation and collaboration and expand our capability to competitively produce and market our products to the world.
Thank you.