They're cyclical in nature, to a certain extent. What we're trying to do is say that we know it will occur again, but what can we do in the interim? What better product, what better service, what better business can you do while awaiting the next cycle to come up or down?
I've said this to many companies, “If you're going to come to me and say you want to open another sawmill, good luck, Godspeed, but not here.” If they want to come and talk to me about business opportunities in terms of new products, such as the company in Kenora that I spoke of, or in terms of the biochemical opportunity that we're dealing with at Resolute, those are game-changers. That's taking an industry away from traditional self-reliance, just taking the ore out of the ground, or cutting the tree down for a two-by-four or a two-by-six. We're really focused on that. It is part of this government's innovation agenda.
In FedNor, its flagship program.... One of our three focuses has been innovation. We continue to promote that and continue to look for opportunities where we can make even further investments.
We are working with our five innovation centres across northern Ontario, and we're working with our private sector to come up with new ideas. Unfortunately, it's not usually government that comes up with the ideas; it's the private sector.