Thank you.
I will first acknowledge Dan Albas and his colleague Ron Cannan for their instrumental work in getting the illicit liquor act of 1928 set back and in opening it up.
Alcohol distribution is a provincial matter, and we've had some success. B.C. was the first to step forward and open our borders to other Canadian wines from Saskatchewan, Manitoba, and Nova Scotia. Most recently, the Council of the Federation also opened it up in a somewhat limited way in Ontario and in Quebec, although there it still needs to go through the liquor board.
It's easier for us to ship wine to Hong Kong, to China, and to the U.S., frankly, than it is for us to ship wine to our friends and neighbours in Alberta, for instance. We think that just doesn't make a whole bunch of sense. That's obvious. It's a Canadian product and there are Canadian consumers, and we want to be able to access that for them.
That growth I speak of is huge. As I said earlier, the market in Canada is huge. The wine market is huge, and we have every foreign producer targeting Canada. They see that growth. They're heavily subsidized by their governments for access to that.
We think it makes total sense for us to be able to ship a Canadian product to a fellow Canadian. There's heavy work yet to be done. We've had some progress, but we're saying 100% B.C. wine or 100% Canadian wine and that's it. The rest of it is irrelevant. Those liquor control boards would never carry such a small quantity product anyway. It's a simple win, but not easy.