One of the main ways that we do that is just being here. We work very carefully, very well, in small towns, particularly First West Credit Union. We don't have any branches, for instance, in Vancouver or Burnaby. We work in small towns. We're in Keremeos, we're in Lumby, we are in smaller communities like Duncan and Chilliwack. That's were we find Canadians who have financial needs that need to be met, and we provide for that. For us, our differentiator is being in those small and mid-sized communities to be able to provide financial services where many other financial institutions have pulled out or reduced services, perhaps, over the years.
On October 3rd, 2016. See this statement in context.