Correct. You can probably guess where a lot of my questions will go as the official opposition critic for tourism.
My riding has our beautiful Rocky Mountains in it, with Banff and all it has to offer, and Canmore, so tourism is obviously a prime focus of mine. I do have some questions for you, Ms. Bell, but never fear to the other panellists. I do have some colleagues here who I'm sure will have some great questions for you as well.
There are a couple of areas that I want to ask about. You mentioned in your remarks about what we call the connecting America campaign. I'm going to quickly read from the press release that you put out after last year's budget. The quote from you says, “Today's federal budget promises to improve Canada's global competitiveness in attracting U.S. visitors, and strengthen the travel industry's ability to create jobs and wealth for Canadians in every region.” It goes on to say, “The federal budget includes important measures for the Canadian travel and tourism industry, specifically a commitment to invest in TIAC's Connecting America marketing proposal.”
With that context in mind, I'm really glad to hear at the recent federal-provincial tourism ministers' council that it sounds like the current government which is still in its infancy is looking to continue with that investment that we had announced in our budget last year. I certainly hope we can see them follow our lead on a few more things like fiscal responsibility and balanced budgets, but that's another story.
I want to get a sense from you, though. Obviously there is a lot of opportunity there right now. The low dollar you mentioned is a small part of that, but obviously, a lot of other factors come into play as well, including the fact that we're investing in marketing. You mentioned the desire to see an even greater investment for marketing through Destination Canada. Are there a couple of other suggestions you might have on ways the government could build on the increased visitation that we're seeing from the United States? I've heard it from the tourism operations in my riding, from people all across the country. In fact, just before I came here, I was talking on the phone to an operator on one of the ski hills and he was saying that they've seen about a 15% increase in business this year over last year, and about half of that was coming from the U.S.
Could you give us a couple of other specific ideas or suggestions on ways that we could build on the opportunities that there are from the U.S. right now?