There are a couple of aspects. There are pros and cons. On the cost side of it, as it's playing out in Alberta right now with the climate leadership plan, there'll be an impact on diesel fuel in particular, our ability to get the trees from the forest to the mill site, then subsequently, the pass down through the rail system, and then trucking to get product to market. On the other side, we see a benefit where the industry is largely carbon-neutral and we have opportunities to get our product into the market. At a kraft pulp mill like ours, we sell green power into the grid, and from that we receive credits from the government, that we sell back into for others, into the coal industry and whatnot, to meet their offset obligations.
The offset market is growing and it is hugely important. I think we can encourage further decarbonization by developing practices that reduce those GHGs, and again with the trading system, like we have in Alberta, there are opportunities to monetize those.
Overall, I think the industry sees a benefit to neutrality in terms of carbon pricing. We see that we're part of the solution to getting their biofuels. There's an opportunity to create bio-jet fuel from forest biomass. That depends more on the pricing infrastructure than it does on the technology. We've heard from the solar industry as well that competition from the U.S. is a big factor, where our policies don't necessarily keep up or the incentive programs are so significant in the States, they make investments here very difficult.
From a forest industry point of view overall, we see a benefit and we see opportunities. The Forest Products Association of Canada has put out a 30-by-30 challenge, so our intention through the industry is to reduce our greenhouse gas emissions by 30 megatonnes by 2030. A big chunk of that will come from sequestration: building more wood buildings and sequestering that carbon into long-lived products like buildings. The technology is there where you can build seven-floor or eight-floor buildings now 100% out of wood rather than concrete, so there are many opportunities.