While all the organizations agree that we are about innovation, technology, cutting costs, and driving environmental performance improvement, they have very different opinions on what role COSIA would play in the communicating itself, compared to what role COSIA would play in developing facts and proof points, and having other organizations communicate.
Having said that, four years ago this was really about potential and promise. What we've done now, since our launch.... I think there is resounding evidence that this is not just a theory; that this actually works. Collaboration works. The benefits of a healthy oil sands sector would accrue right across Canada, coast to coast, economically.
The companies have asked us to go away and develop more concerted communications plans, so we will be stepping out into the first order of COSIA itself as an organization playing a more concerted role in communications.