Seven people from all over Canada sit on our board of directors. Since there are hills everywhere in New Brunswick, in order to get a signal so as to be able to use his cell phone, one of these people has to climb a hill, on his neighbour's property, and another one has to stand on his toilet bowl. Otherwise, they can't get a connection. The options are really bizarre, and limited. As you said, young people are the up-and-coming generation, and all the members of that generation are connected.
How could they possibly want to live in a rural area without being connected like the others?
In short, we need more solutions.