Thank you for that. I'll let Amanda jump in as well.
That's one of the roles we play: raising awareness and letting people know about the benefits of improving their literacy. Some people don't recognize that they have an issue, and they don't until something changes in their life. Maybe they're getting along fine in their job today, but if a new technology comes in, or they get hurt, or something happens, then there's a crisis and they have to find a program. We make sure that there are programs available for them, that they know about them, and that when they get there the program meets their specific learning needs.
Raising awareness is one of the key things. There will always be literacy issues, just like there will always be health care issues, but we still have to fund those programs.