Okay, thank you for that.
I'd like to ask a question of Mr. Miller.
Mr. Miller, I do agree that smoking is a plague on our society, but one of the challenges I have with the new brand-free or advertising-free packages is, first of all, enforcement. How are the RCMP or other local authorities supposed to know when something is counterfeit? It's much harder to tell if all boxes have no insignias or branding on them.
Second, I'm also concerned that if the consumer doesn't know, then they buy contraband tobacco, and there's no money going to provincial and federal revenues that help keep the price of...as we've seen over the years, the higher those taxes are, the less people are encouraged to smoke, because there is quite a cost.
How do you address those concerns?