It's a hard question to answer.
The proposed changes, I'll be honest, are very unclear at this point. They're not giving us a lot of detail as to the specifics of how they're going to administer them, but, for example, a group of products will be shifted to require pharmaceutical-like, double-blind, clinical-trial type evidence for claims. There's been a long history of the government looking at natural health products. When the standing committee first developed the regulations, they spent a year and met with hundreds of different people in the industry from academia, the medical community, and consumers to establish the guidelines. When we look at that, the cost of doing that for products that you can't patent will cause large numbers of products to be eliminated. For some of our retailers, that could be up to 50% of the products they sell. If you were a retailer, and you lost 50% of your products, that would be a pretty significant impact.
At the other end, there will be products that are not able to say what they do. Disclaimers will be required that say that Health Canada hasn't reviewed the products. Ultimately, that will result in lack of consumer confidence and interest, and again, those products will be discontinued. So, with the lack of products available to consumers and the lack of information being provided to consumers—the totality of that—the effects could be enormous.