When it comes to the Fort McMurray thing, we were asked by the Department of Justice in Alberta to do something about the school situation there with 3,000 students in Fort McMurray, because most indigenous students weren't graduating from grade 8. In order to get a job driving large trucks, you need grade 10 mathematics and what have you, and that connects to unemployment and incarceration rates.
Over a three-year period, we were able to fix that because we were able to create a climate of engagement in the schools. One-third of students in most schools are disengaged, and that one-third have poor educational prospects and poor economic prospects, and they are a drain on our whole system. Through music and the arts, you can engage students and connect them to learning mathematics or history, and to greater academic achievement. That's an important economic thing, I think, because you can't lose one-third of your work force.
The second thing is that, internationally, Canada fights well above its weight in the performing arts, especially in music. The potential for us in China is just ridiculous in how great it could be. There's no system there. We have a great opportunity, but it's always about investment capital, as with everyone else, to invest and to create that kind of growth.