Thank you, Mr. Chair and honourable members.
The Heart and Stroke Foundation is a national volunteer-based charity led and supported by more than 125,000 volunteers across the country and close to two million donors. We have a presence in every community across the country from coast to coast to coast. The aim of the foundation is to create healthy lives free of heart disease and stroke.
Despite an impressive 75% reduction in the death rate from heart disease and stroke over the last 60 years, every seven minutes someone in Canada still dies from heart disease or stroke. That's more than 66,000 deaths per year. Heart disease and stroke are the leading cause of hospitalizations in Canada. We clearly have much more work to do.
The foundation is seeking to partner with the federal government to do three things.
Number one is to protect Canada's children and others by supporting healthy living initiatives funded through a manufacturer's levy on sugary drinks.
Number two is to invest $10 million to empower indigenous youth through CPR and AED defibrillator training and $5 million to improve indigenous people's capacity to access nutritious food and safe drinking water.
Finally, number three is to invest in science by providing $30 million annually to support heart disease and stroke research in Canada.
To help protect Canadian children, we are recommending that the federal government support healthy living initiatives funded through a manufacturer's levy on sugary drinks. Ideally, the levy should be an excise tax, increased according to the amount of sugar in the drinks; should be robust, achieving a 20% minimum price increase; and should include a broad range of sugary drinks. This includes fruit juices, which have just as much as or more sugar than soda pop.
This is important, because during the time period from 2004 to 2015 in Canada we've seen tremendous increases in the sales of many sugary drinks: a 627% increase in ready-made coffees, a 383% increase in drinkable yogurts, a 4% increase in sports drinks, and a whopping 738% increase in energy drinks. Last year, in 2015, the average Canadian consumed over half a litre of sugary drinks per day. That's almost 200 litres per Canadian in a year.
A federal levy of 5¢ per 100 millilitres on just soda pop alone would raise almost $2 billion annually in revenue. This figure would be much higher if the levy were applied to other sugary drinks. A portion of this new revenue stream could be redirected towards subsidizing healthy living initiatives, such as a national school lunch program, safe drinking water, and safe nutrition for indigenous communities.
There is strong and growing evidence that sugary drink taxation is working. In Mexico, for example, a 10% excise tax on sugary drinks was associated with a reduction as high as 12% in sugary drink purchases, and as high as a 17% reduction amongst low-income people. This can work in Canada too to improve health and raise much-needed revenue.
In Mexico, the imposition of the levy had no impact on Mexico's overall employment rate, no impact on the employment rate in the beverage manufacturing sector, and no impact on employment in commercial stores selling beverages.
A levy is a win-win, raising revenue for much-needed programs for Canadians and improving health by reducing excess consumption of sugary drinks.
Second, in Canada we're facing a health crisis among indigenous peoples. Heart disease rates are two times higher amongst indigenous people when compared with the non-indigenous population, mostly because of inequities. With the leadership of indigenous organizations, the Heart and Stroke Foundation is proposing to empower indigenous youth through a grade 8 AED-CPR training program in indigenous communities. This will provide grade 8 students with a concrete skill and a broader knowledge of heart health, contributing to the development of individual capacity and empowerment. It will contribute to community capacity through the training of local CPR instructors, using a train-the-trainer approach. It would also promote economic sustainability through instructor small business development and would provide defibrillators in those communities that do not have them.
Also, with the leadership of indigenous organizations, Heart and Stroke proposes to improve indigenous food security and access to safe drinking water. This would entail developing greenhouses and new technologies to grow fruits and vegetables in a sustainable manner. It would also support indigenous capacity to help implement the federal government's safe drinking water commitments from Budget 2016.
Lack of access to clean, potable, and affordable drinking water continues to be a challenge for many indigenous communities. It also facilitates the consumption of sugary drinks. We know that sugary drinks are associated with a range of health issues, yet they are affordable, easily accessible, and seen by many as the best option to replace fruits and water, especially in remote and northern communities.
Finally, Canada has been an international leader in heart disease and stroke research. We appreciate the investment in budget 2016 of $5 million over five years for women's heart health research. However, more recently we have not been keeping up in heart disease and stroke research in Canada. Without further increased investments, we will continue to lag, with negative consequences for the health of Canadians. There are five research areas requiring investment: heart failure, indigenous health, stroke and dementia, creating capacity amongst early career researchers, and nutrition.
Canada has not been keeping up with high-impact heart disease and stroke research. Applications to CIHR in all fields of research have increased by 110% in the last decade, but in cardiovascular research they have increased only by 22%. In addition, the number of early career investigators in cardiovascular research decreased by 50% between 2002 and 2010. We need more investment to attract and retain young researchers.
What's the opportunity here? In addition to saving lives and improving Canadians' quality of life, this investment would create high-value jobs. It would also help to attract and retain young researchers in the field. Finally, it would lead to as high as 39% annual return on investment. This investment could be fully recouped in two years.
Mr. Chair and honourable members, thank you for your time.